What is Crisis Communication?

Crisis communication is about being prepared before challenges arise. Those challenges could include a deadly shooting, a cyberattack that affects personal information, or opening your doors to the community after a natural disaster.

Having a plan ensures leadership knows exactly how to respond, and who manages the response, in a way that protects trust and minimizes damage. It’s about being proactive rather than reactive.

What We Offer

Training Course

Solid Rock Communications offers an extensive training course for school and leaders. It covers creating crisis plans, managing media inquiries, delivering consistent messaging, and addressing internal and external audiences. Participants also learn strategies for reputation recovery, ensuring trust and unity are maintained.

Schools and churches are provided templates to create a crisis communication plan, which we will review with you to ensure it balances best practices with your mission.

Ongoing Review and Revisions

After collaborating on an initial crisis communication plan, we offer an optional monthly subscription that includes:

• Same-day consultation when a crisis hits at no additional charge.

• Annual refresher training on crisis communication best practices.

• Annual review of your plan to ensure it’s up to date based on world events and the needs of your community.

Cost

The initial training course starts at $1,500 (not including travel costs).

Ongoing support for schools and churches starting at $50/month depending on enrollment or size of your congregation. Contact us for a custom quote.

What is Change Communication?

Change communication is about guiding organizations through transitions with clarity, unity, and confidence. These could include changes in leadership, a new building program, new ministry launches, new policies or programs, and much more.

Effective change communication ensures clear and consistent messaging that aligns to your mission, builds trust, and reduces confusion during periods of adjustment.

What We Offer

Every organization and every change is unique. Instead of creating an evergreen plan and providing ongoing support – like we do for crisis communication – our change communication services are provided on a per-project, as-needed basis.

We can provide everything from a sounding board to ensure your existing plans meet best practices in change communication, to working closely with you to develop a plan from scratch and seeing it through to implementation.

Cost

Change communication consulting starts at $75/hour.

However, as every organization and change is unique, please contact us for a custom quote.

What is Media Training?

Media training equips leaders with the skills to communicate effectively and confidently in high-stakes situations. This includes handling interviews with the press and addressing large groups to deliver clear, impactful messages during challenging or high-visibility times.

Effective media training is more than just answering questions – it’s about controlling the narrative, staying aligned to your mission, and ensuring your message resonates with your audience.

What We Offer

Customized Training

Solid Rock Communications offers customized media training that prepares leaders to represent their community with clarity, composure, and credibility.

This training includes role-playing scenarios to prepare for real-life media interviews, interactions with the public, and feedback from community members.

Cost

Media training starts at $75/hour.

However, as every organization and situation is unique, please contact us for a custom quote.

Maintaining clear and effective communication is hard. The makeup of your school and church can change over time.

As this happens, Solid Rock Communications stands ready to partner with you in a number of additional ways:

• Evaluating the effectiveness of new and existing communication platforms.

• Defining a social media strategy.

• Developing internal communication plans to strength staff and volunteer collaboration.

• Creating tailored workshops to address specific communication challenges within your organization.

• Consulting on branding and messaging to ensure consistency and alignment with your mission.

No matter the challenge, we’re here to help you adapt and grow while staying true to your core values. Let us know how we can serve your needs.

Cost

Please contact us for a custom quote.